Enercare discovers many Ontarians are failing to ensure a healthy home

Survey results reveal nearly half of Ontarians do not take steps to purify their air and tap water

TORONTO, Jan. 23, 2018 /CNW/ – Many Ontario homeowners are unaware of the impact air quality and water purification can have on their family’s health, according to a new survey commissioned by Enercare Inc. ("Enercare") (TSX: ECI), and conducted in partnership with Ipsos.

Enercare Inc. (CNW Group/Enercare Inc.)

Never before has health and wellness been as valued as it is today, with so many technologies and tools available for consumers to monitor their health. Yet, the Ipsos survey showed that many people in Ontario are not thinking about the role the health of their home plays in their overall well-being and the long-term impact of the quality of their air and water supply on their families.

In fact, out of the 800 Ontario homeowners polled in December 2017, the survey found:

  • 41% have never had their air ducts cleaned
  • 28% do not know where the air ducts in their home are located
  • 73% of people have never tested the quality of their home’s tap water
  • 48% do not do anything to purify their tap water

Considering the way a home’s health can impact a family, making a few simple changes can significantly enhance the quality of the air and water in a home. For instance, having air ducts cleaned can remove mold, fungus, pet hair, and construction debris and prevent all that debris from being distributed throughout the home. The Ipsos survey revealed that 68% of Ontarians have no idea how much debris is in their ducts.

Homeowners can also invest in a water filtration system, such as a reverse osmosis system, which removes contaminants from their water supply.

"At Enercare, we never stop thinking about the health of your home, and we remain committed to the goal of providing consumers with peace of mind. What we have seen in recent years is the surge in health and wellness awareness, but we have noticed that water and air are rarely top of mind," says Al Shulman, VP of sales and marketing at Enercare. "Enercare’s healthy home campaign has the goal of generating awareness among Ontario homeowners so that they think more about whole home health."

"Living in Canada, we often take the air we breathe and the water we drink for granted; never giving much thought to how it affects our overall health," says alternative medicine expert and healthy home proponent, Bryce Wylde. "I am excited to be partnering with Enercare on this initiative as I am a huge advocate of implementing simple healthy solutions, such as duct cleaning or whole home water filtration systems, to boost your health."

Enercare surprises Toronto consumers with Kare Air and Water Boutique

In December 2017, Enercare covertly opened the Kare Air and Water Boutique in Toronto’s bustling Distillery District. The public was invited in to sample exclusive merchandise, including bottles of purified air and water.

What consumers did not know was that hidden cameras were set up within the store to capture reactions as brand ambassadors walked people through the experience. The goal was to inform the public of the potentially unpurified air and water in their homes, educating them on chemicals and contaminants that could be hiding in their air and water.

"We wanted to reach consumers in an unexpected and engaging way to get them thinking about their home health," says Shulman. "The reactions we were able to capture as products were tested and the surprise was revealed demonstrate the need for increased education around home health."

To see consumer reactions, please visit the video link here.

About Enercare

Enercare is headquartered in Markham, Ontario, Canada and is publicly traded on the Toronto Stock Exchange (TSX: ECI). As one of North America’s largest home and commercial services and energy solutions companies with approximately 4,500 employees under its Enercare and Service Experts brands, Enercare is a leading provider of water heaters, water treatment, furnaces, air conditioners and other HVAC rental products, plumbing services, protection plans and related services. With operations in Canada and the United States, Enercare serves approximately 1.6 million customers annually. Enercare is also the largest non-utility sub-meter provider, with electricity, water, thermal and gas metering contracts for condominium and apartment suites in Canada and through its Triacta brand, a premier designer and manufacturer of advanced sub-meters and sub-metering solutions.

For more information on Enercare visit enercare.ca. Additional information regarding Enercare is available through our investor relations website at corporate.enercare.ca or on SEDAR at www.sedar.com.

SOURCE Enercare Inc.

For further information: or to schedule an interview, contact: Brandi Rees, North Strategic on behalf of Enercare Inc., 416.786.4038, [email protected]