Enercare's Fresh Start Program
Our corporate social responsibility program that supports families in need of a fresh start.
The Enercare Fresh Start Program is Enercare's signature corporate social responsibility program designed to help families transitioning from temporary shelters to a home of their own.
A key objective of the Enercare Fresh Start Program is to give back to the communities where our employees live and operate by partnering with local organizations to help disadvantaged families living in a shelter due to unfortunate and unforeseen circumstances. The Enercare Fresh Start Program helps families get back on their feet by providing personalized Fresh Start comfort packages containing simple necessities and small luxuries essential to starting a new beginning in a new home. In working with charitable partners, every package is customized to meet the needs of each recipient.
Every Enercare Fresh Start package includes a wide range of specific household items intended to help each family feel confident, safe and prepared in their new environment. Included is everything from linens and toiletries, to toys and kitchen utensils, to ensure a comfortable Fresh Start.
The Enercare Fresh Start Program was developed with input from Enercare employees to ensure the program provides meaningful support to the communities where Enercare operates while also ensuring the program aligns with our brand values of being exceptional, caring and genuine.
Since launching the program in 2016, Enercare has provided over 175 families with customized Fresh Start kits.
Yellow Brick House was the inaugural charity partner of the Enercare Fresh Start Program beginning in 2016. Servicing families in York Region, Yellow Brick House is a leader in the provision of emergency shelter, counseling, transitional housing and supportive services to women and children who have experienced violence and abuse.
Since 2016, the program has provided Fresh Start kits to dozens of families who have transitioned out of Reta’s Place, a temporary shelter location for Yellow Brick House clients. Enercare has also provided Yellow Brick House with subsidized commercial services, including the maintenance and replacement of Yellow Brick House’s heating and cooling equipment at its shelter facility in York Region. Additionally, the Fresh Start employee ambassador team recently funded and managed the installation of a brand new, modern playground structure at their local shelter facility, aiming to bring a little joy to families who are rebuilding their lives after escaping domestic violence and abuse.
Enercare was recently awarded with the Corporate Commitment Award at Yellow Brick House’s annual gala. The award recognizes a corporate partner who has demonstrated their commitment to the organization’s mission and vision of providing support to women and children in York Region.
The Enercare Fresh Start Program has partnered with Toronto-based not-for-profit organization Red Door Family Shelter to support families and individuals in need of a fresh start. Red Door provides emergency shelter and services to families, refugees and women who are fleeing violent situations.
The Enercare Fresh Start Program supports the Red Door Moving Program, which provides basic furniture for families when they move out of the shelter. The programs work together to provide every recipient with personalized Fresh Start packages containing essential items, such as linens and hygiene products, to help vulnerable families settle into their new homes and get the fresh start they deserve after experiencing homelessness, displacement or domestic abuse.
In 2017, the Enercare Fresh Start Program established a partnership with Bethlehem Housing and Support Services, a Niagara based organization that provides affordable housing and support services to individuals and families in Niagara.
Local support is provided by Enercare's Ontario West team who generously donates their time to package and deliver every Fresh Start kit in addition to volunteering with various community initiatives organized by Bethlehem.
In 2020, Bethlehem will be opening a brand new affordable housing location for clients transitioning out of emergency shelters. The Enercare Fresh Start Program and Ontario West team will fund, package and deliver Fresh Start Welcome Home kits, containing essential household items, to the 127 tenants moving into the facility.
In 2019, the Enercare Fresh Start Program established its fourth partnership with Cornerstone Housing for Women in Ottawa. Cornerstone provides emergency shelter and safe, affordable permanent housing for women in the Ottawa region.
The Enercare Fresh Start Program supports clients of Cornerstone as they transition from supportive to permanent housing after experiencing homelessness. Local support is provided by Enercare’s Ottawa franchise team who funds, packages and delivers the personalized Fresh Start packages to every recipient.